People new to Yahoo Search Marketing have the ability to check out Yahoo’s knew search marketing platform, codenamed Panama. Rueters is reporting that newcomers to YSM will be in the new Panama system as Yahoo is inviting customers to Panama in stages before its official launch in the first quarter of 2007.
Personally, I’m not in any hurry to switch to Panama. Yahoo, like MSN, does not drive enough traffic at the moment to justify the time needed to learn these new systems in the depth required to fully utilize them. And frankly, I like Yahoo’s current bid strategy, although I maybe the only one, but compared to the Google nonsense its a dream!